Thursday, March 31, 2011

METROPLACE 6309 Telford Avenue, Burnaby Metrotown - Intracorp shines with well run Realtor preview

I attended the Realtor Preview for Intracorp's METROPLACE Tower this afternoon, and I must admit that the event went very well. I think Intracorp learned a great deal from BOSA's experience marketing SOVEREIGN Tower one month ago, and they put that knowledge to good use. These two "super-towers" are a new experience for Burnaby, and it is gratifying to see that every attempt is being made to ensure that sales go smoothly and fairly. There is such incredible interest in METROPLACE that the fear exists that a select few Realtors would be given privileged access, and their colleagues shut out. This has happened in the past but we are seeing a much fairer and more manageable environment of late. The smooth marketing of "skyscrapers" like SOVEREIGN and METROPLACE could do much to foster Buyer confidence in all the other proposed developments in the Metrotown corridor. . At the event I addressed my questions to Brett Anderson, an Intracorp sales rep on the floor. I learned that METROPLACE Tower is up for Third Reading at the next meeting of Burnaby City Council - Monday, April 4th. Coincidentally, the CHANCELLOR Tower, being developed by POLYGON, is also on Council's agenda the same night. There is huge interest in the CHANCELLOR development, located next to Bonsor Community Centre. That building will be family oriented, with nothing smaller than two bedroom units. Realtors are shown lined up in front of the METROPLACE presentation centre on McKay Avenue in Metrotown, at 1PM, March 31, 2011. INTRACORP clearly learned a great deal from how BOSA handled the recent marketing of SOVEREIGN Tower. Hired security did a superb job of managing - a business card and a B.C. drivers licence was required of every entrant. Dozens of gatecrashers were turned away with no fuss at all. (R. Jack photo) The scale model for METROPLACE Tower, 6309 Telford Avenue, Metrotown, was unveiled at the special preview for Realtors held on March 31, 2011. At least 250 Realtors attended the opening, which was very well run and tastefully catered. One of the design features of METROPLACE tower which might leave non-Chinese visitors a tad bemused, is the absence of the number "4" which reminds the Chinese of death. None of the apartment units employ the number four, there is no 14th, 24th or 34th floor, and floors 40-49 also do not exist. The three penthouse units are not on the "47th floor" but rather on the 6oth "level". Western superstition is though, totally ignored. There is a 13th floor. I noticed in the METROPLACE discussion thread over at SKYSCRAPERPAGE.COM that there were plenty of comments on the Chinese numbering system for the building. Here is one of a series of photos I took in the Sales Centre, in case anyone doubts that ten floors disappear in METROPLACE numbering. An expatriate reader noted that even in China the towers retain floors 40 thru 49. The only thing avoided is, for example, an "Apt. 40 -04" or an "Apt 41 - 04". Susan Rutledge, who is the Vice President of Sales for METROPLACE Tower, ran the ever popular prize draw for Realtors.

METROPLACE Tower, 6309 Telford Avenue, Burnaby Metrotown - the scale model shows the town houses and parking ramp at the base of the 47 floor structure. The smallest of the one bedroom units will not have an assigned parking space. The developer, Intracorp, will offer a two year transit pass. (R. Jack photo)

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